Marketing and Entrepreneurship Build Relationship

Question: Describe about the Report for Marketing and Entrepreneurship of Build Relationship. Answer: Activity 1 1A. Non profit organization that implements the marketing concept Marketing is equally essential for non-profit organization as it is for profit making organization and it is related with the fact that they need support and resource to sustain and fulfil the objectives undertaken by them. MARIE STOPES INTERNATIONAL, Australia is non profit organization that operates in the country as Dr.Marie centres. The provide health service related with sexual and reproductive health care with the help of 15 centres functioning throughout Australia (Mariestopes.org.au. 2013). The profit is derived with the help of the financial sustainability model applied by the MARIE STOPES INTERNATIONAL. It caters to people excluding urban slums who has the capability to pay and the pricing is competitive while the generated income is used in the fund outreach program runs by Dr.Marie centres that caters to poorest women living below the poverty line and not able to seek the required health care service. Dr.Marie centres can use the marketing concept to make them accessible to customers (poor women requiring sexual and reproductive health care service) and understand their wants and needs in a more effective way. Based on the information Dr.Marie health care can develop better focus on the objectives that are easy to achieve by channelling the efforts of Dr.Marie towards meeting the set objective with respect to sexual and reproductive health care (Dolnicar, Lazarevski, 2009)). The social responsibility and marketing ethics plays a significant role in helping Dr.Marie to use the marketing concept for the welfare of the women and the problem faced by them with regard to sexual and reproductive health care. 1B. Billabong strategy to build relationship with its target customers Billabong caters to the young crowd and sports freak so by providing consumers a lot of information about the surfing, skiing and skating it connects and build long term relationship with its target customers. The company undertakes sponsorship of high profile athletes as a key promotional strategy and the publicity helps in capturing the mind share of the target customers who generally become the future customer of the company (Au.billabong.com. 2014). It is a marketing strategy that combines the social responsibility aspect and helps to create a positive impact on society by positioning itself as a company that promotes athletes indulged in surfing, skiing and skating activities. Social responsibility is considered in the current marketing strategy as helpful tool and it develops response of customers positively. It is also an significant driver to promote innovation and creates opportunity for Billabong to differentiate itself from the other competitors in the market and it is imp ortant in the clothing retail market in Australia that is highly competitive. Billabong is top clothing retailer in Australia and its marketing strategies of sponsorship of athletes and staging event and publicity complement the information provided in the website www.billabong.com.au about surfing, skiing and skating help in reinforcing and improving the value of its brands and help to attract the target customers without providing any product information (Au.billabong.com. 2014). Thus it can be concluded that Billabong is successful in building relationship with its target customers. Activity 2 2A. Review the latest news of Nestle from its website The latest new in the media section of the website of Nestle state Australian parents not nutrition savvy when it comes to teaching their kids about healthy eating. On reviewing the article it is observed that Nestle conducted a research Nestles healthy active kids and it revealed some interesting information related with healthy eating of kids (nestle.com.au. 2012). The research analysis established the fact that 78% of the parent in Australia had a strong perception that they are aware of the right balance of food groups with regard to feeding their kids but in the actual case it was much below than stated. The survey titled Raising nutrition savvy kids asked more than 1300 parents and carers in Australia and enquired them about child nutrition and their activities in the kitchen. The research report stated that eight out of ten parents stated their concern with respect to the questions about their childs diet. But when the parents were asked specific questions about food groups, a nd portion size based on the guidelines of Australian Dietary it was observed that not even one percent had the right answers (nestle.com.au. 2012). On reviewing the results it was found that 51% of parents had knowledge about the five food groups and 50% parents had the knowledge regarding portion size needed for one fruit serving. Two third of parents lacked understanding about the fact that five serves of vegetables and legumes everyday is required for children in the age group of nine to eleven. 2B. Peters new product launches and its success rate Peters Ice cream is launching the new product Peters Fandangle Fiesta in the market of to serve its target customer of ice-cream lovers. The Peters aimed to develop new ice cream brand for a segment where the company had no presence earlier. It is identified as the family essentials segment and it aimed to cater to sweet spot that created between special and everyday and position Fandangle as unique amongst the innumerable ice cream and snacks (Peters Ice Cream. 2013). The lack of cultural generation gap existed in the past as the as selling point to position the market in the promotional campaign. The visual identity was developed with a tinge of nostalgic and characters developed for each flavour namely Toffee Whoopee cookie, fairy floss and caramel popcorn and it was made colourful to make the brand timeless. The animation of mighty mice was used to develop short and entertaining campaign where the characters were supported by jingle that was irresistible to capture the mindshare of the target audience. The campaign was supported by the digital component where every pack of Fandangle had a short blurb related with the flavour showing a code and it can be used to unlock games online by putting the Fandangle stick on the word. It was an interactive dimension to the packaging and provided a unique experience. It was further supported by an outdoor campaign and Fandangle becoming the highest performing brand proved the success of the product and the brand. References Au.billabong.com. (2014). [online] Available at: https://au.billabong.com/ [Accessed 24 Aug. 2016]. Dolnicar, S., Lazarevski, K. (2009). Marketing in non-profit organizations: an international perspective.International marketing review,26(3), 275-291. https://www.nestle.com.au. (2012).Home. [online] Available at: https://www.nestle.com.au/ [Accessed 24 Aug. 2016]. Mariestopes.org.au. (2013).Marie Stopes International Australia | Marie Stopes. [online] Available at: https://www.mariestopes.org.au/ [Accessed 24 Aug. 2016]. Peters Ice Cream. (2013).Ice Cream Australia | Peters Ice Cream. [online] Available at: https://www.peters.com.au/ [Accessed 24 Aug. 2016].