Pricing and Distribution Strategy Essay Example | Topics and Well Written Essays - 1000 words

Pricing and Distribution Strategy - Essay ExampleConceptually the Ads essential be considered the benchmark for any successful harvest-festival campaign as the Apple iPhone has defined the smart phone market in the United States for the mitigate part of a decade. No carrier or manufacturer had ever managed to expose any vulnerability in Apples iPhone and its advertising strategy, until Micromax teamed up with Android OS to produce an iPhone killer advertisement. Introduction You dont buy a smartphone, you buy an iPhone. This is the Apple mantra it is the capstone of their entire advertising and selling campaign. Apple isnt content with being a leader in sales alone they want to own the market. The iPhone wasnt the first phone, but they engineered it to be so unique that you couldnt help but think it was. Apple introduced a concept of innovating ergonomics that could be marketed in simple dynamic ocular ads that affected consumer perceptions of their intersection points, and ult imately allowed Apple to dominate the entire smart phone market segment. Such was the state of the smart phone universe until October 2011. The iPhone 4S was unveiled at Apples Lets Talk iPhone event on October 4, 2011, on the Apple Campus in Cupertino, California.( Chaffin, 2011) With the usual pomp and circumstance Apple roll out its standard new product campaign in a typi chitchaty Apple fashion.( Chaffin, 2011) As iPhone 4s sales commenced on October 7, 2011 Apple prepped a One Half page spend Fold Advertisement to run in the USA Today on sunlight October 9, 2011. Following the Apple print ad Micromax and Android OS rolled out a Full Page print ad in the exact ad space within the USA Today on Sunday October 16, 2011. These two ads are the focus of this paper and represent the proverbial yen and yang of the battle between Apple and its competitors for the smart phone universe. While Apples ad followed its dynamic marketing strategy, the Micromax and Android Advertisement expos ed a hugely successful tactic that could be deployed to counter the iPhones dominance in the market. II.The Advertisements analogy/Contrast The Apple Fasten Your Seatbelt Print Ad from October 9, 2011 The Apple iPhone 4s Advertisement follows a traditional Apple philosophy Its not so very much the marketing angle that matters as it is the way that people identify with that angle. The Ad itself is a clean Picture-Window Layout featuring the sleek sexy iPhone as the center feature of the Ad. The theme, reduplicate brilliance and wit of the Ad are more important than layout. Apple takes the basic ideas of Doyle Bernibach and enhances them around the architecture (Beasley, 2002) of the iPhone as a product. The simplicity and execution of the Ad creates a contextualization of the product for the consumer (Beasley, 2002), it successfully builds upon the aura of the iPhone and Apple with a New and Faster sales hook that captures consumers attention and presents a clear call to action th at motivates current iPhone and Smart phone owners to upgrade to the iPhone 4s. The Micromax and Android OS I CANT Counter Ad from October 16, 2011. The Micromax Advertisement is a discrepancy on the frame layout in which kidney-shaped copy is spread over a large portion of the layout, creating a cul-de-sac of white in which the headline and product are placed. (Altstiel, 2005) The Copy type is reversed in non-patterned or plain-toned areas to allow the consumer to first focus on the headline, then