Monday, January 27, 2020

Diagnosis of Middle Ear Disorders Using Wideband Energy

Diagnosis of Middle Ear Disorders Using Wideband Energy CLINICAL DIAGNOSIS OF MIDDLE EAR DISORDERSÂ  USING WIDEBAND ENERGY REFLECTANCE A Doctoral Thesis Presented to The Graduate College of Missouri State University In Partial Fulfillment Of the Requirements for the Degree Copyright 2008 by [Alaaeldin Elsayed] CLINICAL DIAGNOSIS OF MIDDLE EAR DISORDERS USING WIDEBAND ENERGY REFLECTANCE Communication Sciences and Disorders ABSTRACT Accurate diagnosis of middle ear disorders in adults and children is a challenging task because of the complexity of disorders. Wideband energy reflectance (WBER) technique provides simplicity and accuracy in diagnosing middle ear disorders across wide frequency range. This research is expanding the studies of WBER to investigate the middle ear function in normal and pathological conditions of the middle ear in adults and children. Findings showed that WBER not only can distinguish abnormal from normal middle ear function but also can characterize different middle ear disorders in adults and children. Several specific WBER patterns were established in a variety of middle ear disorders among adults and children that will help in early diagnosis of such pathologies. The ER pattern was including significant higher ER in the children control group than the adult control group at 0.5 kHz and 1 kHz, abnormally high or shallower in otosclerotic ears, abnormally low in ears with TM perforati on and abnormally low ER with deep notch in ears with hypermobile TM. In presence of negative middle-ear pressure, elevated ER at ambient pressure is also expected. Results also showed that standard tympanometry was less sensitive in diagnosing middle ear disorders when compared to WBER especially in otosclerotic cases. Further studies are still required to validate the clinical use of ER in larger number of individuals with confirmed middle ear disorders. KEYWORDS: wideband energy reflectance, otosclerosis, otitis media with effusion, eustachian tube dysfunction, tympanometry. This abstract is approved as to form and content Wafaa Kaf, MD, MS, PhD Chairperson, Advisory Committee Missouri State Universit CLINICAL DIAGNOSIS OF MIDDLE EAR DISORDERS USING WIDEBAND ENERGY REFLECTANCETITLE OF THESIS By Alaaeldin Elsayed A Doctoral Thesis Submitted to the Graduate College Of Missouri State University In Partial Fulfillment of the Requirements For the Degree of Doctorate, Audiology ACKNOWLEDGEMENTS I would like to thank so many who encouraged me along this dissertation. First and foremost, I am thankful to God for all his blessings. I am very grateful to Dr. Neil DiSarno for all his support and kind caring throughout my graduate school education. Further, I am indeed grateful to Dr. Wafaa Kaf, my doctoral advisor, for her guidance, encouragement, and support throughout this work. In addition, I would like to show appreciation to my committee members for their helpful comments and direction for this dissertation. Special thanks also to the faculty and secretarial staff of the Department of Communication Science and Disorders. Thanks to Dr. Walid Albohy, and Dr. Ahmad Alhag for their help in collecting data for this study. Special thanks and appreciation for my wife Enass and my children Mohamed and Nada, your love and delightful spirits has kept me going forward. DEDICATION This work is dedicated To My dear parents, My beloved Enass, Mohamed, and Nada, Who made all of this possible, for their endless encouragement and patience. REVIEW OF THE LITERATURE Hearing mechanism and the middle ear Sound transmission. The hearing process includes the transmission of sound energy through the auditory canal to the tympanic membrane (TM). This sound energy results in vibration of the TM with an equal atmospheric pressure on both sides of the TM. The mechanical vibrations are, then, transmitted from the TM to the air-filled middle ear space and ossicles (malleus, incus and stapes), which further amplify the sound energy and transmit it, via oval window, to the fluid-filled inner ear. At the inner ear, the mechanical vibration is converted into electric waves and transmitted as nerve signals that are interpreted by the brain as sounds. Mechanical properties of middle ear. The middle ear is an air-filled cavity that connects the outer ear canal to the labyrinth of the inner ear. This connection is established through the middle ear ossicels-malleus, incus and stapes. The malleus is attached to the TM by its handle; the incus bone lies in the middle between the malleus and the stapes while the footplate of the stapes is attached to the oval window of the inner ear. The middle ear cavity is also connected to the nasopharyngeal cavity through the Eustachian tube (Musiek and Baran, 2007). The Eustachian tube is important in maintaining an equal pressure on both sides of the TM and ventilation of the middle ear cavity. The tube also drain the middle ear into the nasopharynx (Channell, 2008). Figure 1 demonstrates schematic representation of the anatomy of the ear. When the sound pressure moves the TM the mallus and incus consequently move together as one unit around a pivotal point. In doing so, both bones act as a lever; the lever arm formed by the manubrium of the malleus is slightly longer than that of the incus (about 1:1.3 ratio). In turn, the rotation of the long process of the incus around its pivotal point leads to the back and forth (piston-like) movement of the stapes footplate in the oval window of the inner ear. The movement of the stapes footplate is directly proportional to the frequency and amplitude of the sound waves. This route of sound transmission is called the ossicular route. Acoustic route is another way of transmitting sound waves directly from the TM and the oval window to the cochlea. The direct acoustic stimulation of the oval and round windows, by passing the ossicles (acoustic route), plays a part in sound transmission In normal ears both routs are functioning but the upper hand is for the ossicular route (Voss, Ro sowski, Merchant, and Peake, 2007). From the above information, it appears that the middle ear plays important role in the hearing process. The middle ear mainly helps to correct the impedance mismatching between the air-filled middle ear and the fluid-filled cochlea and to transform the acoustic energy at the TM into mechanical energy that will eventually be transferred to the inner ear. The Impedance matching function of the middle ear is carried out by three mechanisms: the lever action of the ossicles of the middle ear, the area difference between the TM and the area of the stapes footplate, and the buckling of the curved TM. An outcome of these mechanisms is that the vibration obtained from the large area of the TM is focused to the much smaller oval window of the inner ear (21:1 area ratio), resulting in a differential pressure between the oval window connected to scala vestibuli and the round window connected to the scala tympani. This pressure differential is critical in maximizing the flow of sound energy and activation of the cochlear structures (Cummings, 2004). Accordingly, middle ear disorders are expected to affect the normal transmission of sound, resulting in conductive hearing loss (discussed below). An illustration of the anatomical structure of External, Middle and Inner ear. Modified from Medline Plus Medical Encyclopedia: Ear anatomy. In addition to correcting the impedance mismatch between the air-filled middle ear and the fluid-filled cochlea, the middle ear also protects the inner ear from loud sound via the acoustic reflex. This mainly occurs as a result of reflex contraction of the two middle ear muscles, the tensor tympani and the stapedius, in response to loud sound leading to increased stiffness of the oscicular chain, and hence diminished sound transmission (Allen, Jeng, and Levitt, 2005). Given that the acoustic reflex mainly decreases the transmission of low frequency sounds thus, it improves speech discrimination in loud, low-frequency noisy environments. Unfortunately, the reflex does not protect the ear against impulsive sounds as gun shots due to prolonged latency in muscle contraction (Lynch, Peake, and Rosowski, 1994). Pathophysiology of middle ear disorders To further understand the pathology of middle ear disorders, it is important to consider the middle ear system as a vibrating mechanical system. Such a system is composed of three elements: mass, stiffness, and friction. When the mass and stiffness components are equal, so-called resonant frequency of the middle ear, it is expected that the amplitude of vibration of the middle ear is at maximum. On the other hand, when there is an increase in the mass without change in stiffness or friction the resonant frequency is lowered and the amplitude of vibration is lowered at frequencies above the resonant frequency. In contrast, when there is an increase in the stiffness component of the middle ear the resonant frequency increases and the magnitude of vibration reduces for frequencies below the resonant frequency (Roeser, Valente, and Hosford-Dunn, 2000). Middle Ear Disorders are a variable group of pathological conditions that includes, for example, middle ear infection (Otitis Media with Effusion: OME), chronic otitis media with perforation of the TM, Eustachian Tube Dysfunction (ETD), ossicular disruption or dislocation and or/ otosclerosis. Such middle ear disorders may lead to conductive hearing loss due to their effects on mass, stiffness, and/or friction elements of the normal middle ear. Perforated TM is induced by chronic otitis media or trauma to the ear. As a result, the normal structure and the function of the TM are altered. The degree of hearing loss is directly related to the size of the perforation (Voss et al., 2000) The perforation leads to equalization of pressure on both sides of the membrane which consequently leads to disturbance of the ossicular route and hearing loss (Voss et al., 2000). Normally the inward movement of the stapes is followed by an outward movement at the round window (push and pull mechanism). In the presence of TM perforation, this push and pull mechanism of the ossicles is disturbed and the sound waves energy reaching the oval window is reduced. Ossicular dislocation usually follows a violent trauma to head or as a consequence of chronic otitis media and/or cholesteatoma. Disarticulation of the incudostapedial joint due to traffic accident was the most common pathlogy of ossicular disruption(Yetiser s, 2008). With the exception disruption due to chronic otitis media, the dislocation of the ossicles may or may not be accompanied by TM rupture. The injury results in loss of the impedance matching mechanism of the middle ear and a conductive hearing loss of about 40-60 dB (Merchant, Ravicz, and Rosowski, 1997). Otosclerosis is a progressive disease of bone resorption and reformation that affects bones derived from the otic capsule. The etiology of the disease is not fully understood. The disease leads to osteodystrophy and fixation of the stapes in the oval window. Among the most accepted eatiological factors is genetic factors and viral infection. Otosclerosis is characterized clinically by progressive hearing loss, tinnitus and vertigo (Menger and Tange, 2003). Both conductive and sensory neural hearing loss has been reported in otosclerotic patients (Ramsay and Linthicum, 1994). Otosclerosis may affect the cochlea and other parts of the labyrinth as well (Menger and Tange, 2003). The resulting fixation of the footplate of the stapes leads to increased stiffness of the ossicular chain early in the disease. Increased stiffness of the middle ear affects the transmission of low frequency sounds. At later stages of the disease, the bone starts to grow adding a mass effect. This increase in ma ss of the middle ear affects the transmission of high frequency sounds as well (Shahnaz and Polka, 1997). More disorders include inflammatory conditions of the middle ear such as otitis media (OM) and media with effusion (OME), chronic otitis media, and cholesteatoma. OM usually results from upper respiratory infections or allergies that lead to obstruction of the Eustachian tube (Channell, 2008). As a consequence, negative pressure develops in the middle ear resulting in otalgia due to stretching of the TM and mild hearing loss due to the increased stiffness of middle ear transmitting mechanism. If the negative pressure inside the middle ear is not relieved, a transudate accumulates inside the middle ear. The condition is then called OME. The hearing is further affected by the mass- friction effect. The degree of hearing loss depends on the type and the amount of the transudate. The combination of fluid and pressure in the middle ear was found to reduce TM movement at the umbo by 17 dB over the auditory frequency range (Dai, Wood, and Gan, 2008). Middle ear function measures Tuning fork testing. The tuning fork testing is one of the traditionally used qualitative hearing tests. They are used to examine the conductive component of hearing loss (external or middle ear pathology). Several tests have been descried including: Rinne, Schwabach, Bing, and Weber tests. For Rinne test, the vibrating tuning fork is held against the skull, usually on the mastoid process bone behind the ear to cause vibrations through the bones of the skull and inner ear. To cause vibrations in the air next to the ear, the vibrating fork is then held next to, but not touching, the ear. In the test the patient is asked to determine if the sound heard through the bone is louder or that heard through the air. The results of the test are categorized as positive, negative, or equivocal. A negative Rinne test is indicated when the sound is heard louder by bone conduction than by air conduction which suggests a conductive component of the hearing loss. Although Rinne test was found to be highly specific in one study; the same author has suggested that it should be carried out only as a pack up test for pure tone audiometry in audiological evaluation of hearing loss (Browning and Swan, 1988; Thijs and Leffers, 1989). The Schwabach tuning fork test compares patients bone conduc tion to the normal examiner. Bing tuning fork tests determines the presence or absence of the occlusion effect. Weber tunning fork test determines the type of a unilateral hearing loss. While Rinne test compares air conduction to bone conduction in the same patient. Although the tuning fork testing is easy and reliable; it is still a subjective test that depends on the response of the patient and the degree of hearing loss. Additional drawbacks are that tuning fork testing is a qualitative and not a quantitative test, and does not diagnose the etiology of the conductive hearing loss. Pure-tone Audiometry. Pure-tone Audiometry is a behavioral test that measures hearing threshold. The test has been used to diagnose type and degree of hearing loss for more than one hundred years. During test setting, the patient is subjected to different tones to test the hearing mechanisms via air-conduction and bone conduction. Typically, the normal level of pure tone audiogram air and bone conduction will lie between 0-15 dB HL for children and 0-25 dB HL for adults. According to Northern and Downs (1991), the degree of hearing loss can be classified in adults as (0-25 dB HL) within normal limits, Mild (26-40 dB HL), Moderate (41- 55 dB HL), Moderate-Severe (56-70), Severe (71-90 dB HL) or Profound (91 + dB HL) hearing loss. In children it is classified as normal (0-15 dB HL), Slight (15-25 dB HL), Mild (25-30 dB HL), Moderate (30-50 dB HL), Severe (50-70 dB HL), Profound (70 + dB HL) hearing loss. This classification is applied to PTA of 500, 1000, and 2000 Hz (Roeser et al, 2000). Different types of hearing loss are interpreted by comparing air conduction thresholds to bone conduction thresholds. When the air conduction threshold elevated to a maximum around 60-70 dB HL in the presence of normal bone conduction threshold, this type of hearing loss is called conductive hearing loss. In sensorineural hearing loss the pure tone audiogram shows both air and bone conduction thresholds are elevated and with a 10 dB HL or less in between. Mixed hearing loss displays elevation in both air and bone conduction thresholds, but with the bone conduction threshold at better intensities than the air conduction by 10 dB HL or more. In both conductive and mixed hearing loss, the difference in air and bone conduction thresholds is called air-bone gap; and it represents the amount of conductive hearing loss present (Roeser et al, 2000). The use of pure-tone audiometry provides quantitative information regarding the degree and type of hearing loss. However, it does not diagnose the cause of hearing loss and cannot be used in infants, young children, and difficult-to-test subject. Mannina (1997) reported that the diagnosis of middle ear disorders in school-aged children is less efficient when using pure-tone audiometry alone. To improve the diagnosis of middle ear disorder, Yockel (2001) demonstrated that the addition of tympanometry to audiometry does improve the diagnosis of OME than using audiometry alone. Assessing Middle ear function is a very important step in early diagnosis and treatment of conductive hearing loss. Since the usually used subjective tests, the tuning-fork and pure tone audiometry, cannot identify the etiology of underlying middle ear disease, other objective measures such as acoustic immittance are needed for differential diagnosis and accurate diagnosis of specific middle ear disorders. Acoustic Immittance. Several objective measurements of middle ear function have been developed over the last four decades. Various anatomical structures of the middle ear represent complex network system that affects the sound presented to the ear. Not all the sound represented to the middle ear is delivered to the cochlea, but some of the power is absorbed by the bony structure of the middle ear (Zwislocki, 1982). Acoustic Immittance using tympanometry assess the middle ear status by measuring the transmitted sound energy to the middle ear. Acoustic Immittance provides objective information about the mechanical transfer function in the outer and middle ear. Acoustic Immittance is defined, as the velocity with which an objects moves in proportional to an applied force, while Acoustic Impedance (Za) is the opposition offered by middle ear and the TM to the flow of energy. Mathematically acoustic admittance (Ya) of a system is the reciprocal of impedance. Acoustic Immittance refers collectively to acoustic admittance, acoustic impedance or both (Tympanometry. ASHA Working Group on Aural Acoustic-Immittance Measurements Committee on Audiologic Evaluation, 1988). Investigators have found that abnormalities in the middle ear transmission might be reflected in the acoustic condition of the TM (Allen et al, 2005). Acoustic Immittance can be measured to single probe-tone frequency (single frequency tympanometry) or to series of multiple probe frequencies (multifrequency tympanometry). Single frequency tympanometry. Tympanometry is one of the earliest objective methods used to evaluate middle ear function. Tympanometry measures the acoustic immittance of the middle ear as a function of changing the air pressure in the ear canal. A single probe tone tympanometry is the conventional measure of middle ear function in response to low frequency probe tone, 226 Hz, under varying static air pressure. Evaluation of the acoustic immittance of normal and different middle ear disorders was done by Otto Metz, 1946, and confirmed later by Feldman, 1963 (Katz, 2009) In 1970, James Jerger began to incorporate immittance measurement into the routine audiological evaluation. Jerger classified tympanograms as type A, B, or C depending on the shape of the tympanogram (with or without peak) and location of the peak when present. Type A is the normal tympanogram with the peak at or near the atmospheric pressure (+25 to -100 daPa). Type A is further divided into subtypes Ad and As for high and low peaked type A tympanograms respectively (Feldman, 1976). Type B tympanogram has no peak and relates to middle ear effusion, infection with normal ear canal volume, or due to large TM perforation with large ear canal volume. Type C is a negatively shifted tympanogram that reflects Eustachian tube dysfunction, a precursor of serous OM, mostly evolved from type B (Katz, 2009). Since 1970, single frequency Tympanometry is the conventional clinical middle ear measure because it is a non-invasive, objective, and cheap indicator of many middle ear pathologies in children and adults. Unfortunately, low frequency probe tone tympanometry has high false negatives in infants younger than seven months (Holte, Margolis, and Cavanaugh, 1991). This is explained by the movement of the infants ear canal wall with pressure changes in the external ear canal due to immaturity of the bony part of the external auditory canal. In addition, tympanometry was found to be relatively insensitive to many lesions that affect the ossicular chain of the middle ear (Lilly, 1984). Furthermore, Keefe and Levi (1996) reported false positive tympanometry results compared to energy reflectance, a recent middle ear function measure. They found normal middle ear energy reflectance at higher frequencies in infants with flat low probe tone tympanometry. Multifrequency tympanometry. Multifrequency Tympanometry (MFT), which was first introduced by Colletti in 1976, measures middle ear impedance using multiple frequency probe tones ranging from 226-Hz to 500 Hz and up to 2000 Hz (Colletti,1976) . Similar to previous discussion about the three elements of the mechanical system of the middle ear, admittance of the middle ear has three components: stiffness (compliant susceptance), mass susceptance and conductance (resistance). A tympanometric pattern was developed by Vanhuyse and colleagues in 1975 that helped in interpreting the underlying middle ear pathology using MFT. The Vanhuyse tympanometric pattern is based on the assumption of the shapes and locations of reactance (X) and resistance (R) tympanograms. Using a conversion equation the model can predict the shapes of susceptance (B) and conductance (G) tympanograms. Vanhuyse et al proposed four normal patterns: 1B1G, 3B1G, 3B3G, and 5B3G as shown in Figure 2. 1B1G pattern is the normal tympanogram with a one susceptance (B) and one conductance (G) peak. It occurs when reactance (X) is negative and its absolute value is greater than resistance (R) at all pressure used (the ear stiffness is controlled). As the probe frequency increases the curve becomes more complex and notched. 3BIG model has three peaks of susceptance (B) and one conductance (G) peak. It represent negative reactance (X) with an absolute value greater than resistance (R) at low pressur e and smaller than resistance (R) at high pressure. The third model (3B3G) appears when the ear is mass-controlled. In 3B3G model the reactance is positive and less than resistance (X R) at low pressure and becoming negative at high pressure (Margolis, Saly, and Keefe, 1999). Figure 2. A graphic presentation of the model presented by Vanhuyse, Creten and Van Camp (1975). The resistance (R) , negative resistance (-R) and the reactance (X) tympanograms is shown in the upper left corner of each panel. Negative R is shown to compare the magnitude of the reactance X. The corresponding admittance (Y), (lower left corner), susceptance (B), (upper right corner) and conductance (G), (lower right corner) are also shown in each panel. Four patterns are presented and classified according to the number of extrema in the susceptance B and conductance G tympanograms. The pattern (1B1G) in panel one shows both susceptance and conductance have single extrema and reactance is negative. The pattern (3B1G) in panel two shows conductance G is single peaked with three extrema in susceptance B, reactance X is still negative but its absolute value is greater than resistance at high pressure. The pattern (3B3G) in panel three shows three extrema in susceptance B, conductance G, and admitta nce Y tympanograms, reactance Y is positive but less than resistance R . The pattern (5B3G) in panel four shows five extrema in susceptance B tympanogram and three extrema in conductance G, and admittance Y tympanograms, reactance Y is positive and greater than resistance R at low pressure. Because of the use of measuring middle ear function to several probe tone frequency, MFT is considered superior to single frequency tympanometry in detecting high impedance pathological conditions of the middle ear such as middle ear effusion, otosclerosis, and cholesteatoma. Such pathological conditions were not detected by conventional tympanometry (Colletti, 1976, Keefe and Levi, 1996, Shahnaz et al 2009). Several studies have shown that MFT has higher sensitivity and specificity in detecting middle ear pathologies such as TM mass or adhesions (Margolis, Schachern, and Fulton, 1998). Also, MFT is more sensitive than single frequency tympanometry in identifying normal and abnormal middle ear condition in neonates (Shahnaz, Miranda, and Polka, 2008). However, MFT is of limited clinical use for several reasons: long testing time, limited frequency range, and unreliable data above 1000 Hz (Allen et al, 2005). The use of wideband energy reflectance is shown to address the above limitat ions of MFT. Wideband energy reflectance. The wideband energy reflectance (WBER) is a new technique that has been introduced recently to evaluate middle ear dysfunction (Keefe, Ling, and Bulen, 1992). Simply the idea of WBER is that incident sound to the ear is transmitted through the ear canal and TM, some of this sound energy is absorbed through the middle ear and cochlea and part of it is reflected back (Figure 3). The energy reflectance (ER) is defined as the square magnitude of pressure reflectance ÂÂ ¦R(f) ÂÂ ¦2, which represents the ratio of the sound energy reflected from the TM to the incident sound energy at frequency (f). ER ratio ranges from one to zero (1.0 = all incident sound energy is reflected, and 0.0 = all sound energy is absorbed) (Allen et al, 2005). ER is an indicator of the middle ear power to transfer sound (Feeney, Grant, and Marryott, 2003). Energy reflectance (ER) measurers middle ear function over a wide band of frequencies (0.2- 8 kHz). ER is the ratio of the reflected energy (red arrow) to the incident energy (yellow arrow). When all incident sound energy is reflected back ER ratio equals one. When all incident sound energy is absorbed ER equals zero. Red arrow represents reflected sound energy; yellow arrow represents incident sound energy; green arrow represent absorbed sound energy. Modified from Medline Plus Medical Encyclopedia: Ear anatomy. WBER measures middle ear function using a chirp stimulus at 65 dB SPL over a wide frequency range, typically 0.2 to 8 kHz and at fixed ambient pressure (Feeney et al, 2003) . Normative data has shown that most incident acoustic power is reflected back to the ear canal (ER ratio closes to 1) at frequency range below 1 kHz or above 10 kHz that also show poor hearing threshold or at frequencies below 1 kHz and above 4 kHz (less efficient middle ear function) (Keefe, Bulen, Arehart, and Burns, 1993). More specifically, 50% of the acoustic power is transmitted to the middle ear between 1-5 kHz frequency range, indicating that the most effective middle ear transfer function (ER is at its lowest values, closer to one) occurs around 1-5 kHz (Allen et al, 2005; Keefe et al, 1993; Schairer, Ellison, Fitzpatrick, and Keefe, 2007). WBER has been used in measuring normal middle ear function and middle ear disorders using ambient pressure (Allen et al, 2005; Feeney et al, 2003; Shahnaz et al., 2009). In other studies the researchers used pressure to measure the acoustic stapedial reflex (Feeney and Sanford, 2005; Schairer et al, 2007). Development of the middle ear in infants was also investigated using WBER (Keefe and Abdala, 2007; Keefe e al, 1993; Keefe and Levi, 1996). Wideband energy reflectance in neonatal screening Keefe et al. (1993) and Keefe and Levi (1996) reported that the acoustic response properties of the external and middle ear varies significantly over the first 2 years of life. These changes, mostly physical changes, are responsible for the mass-dominant infants middle ear system with lower resonant frequency. The main components of this mass-dominant effect is the pars flaccida of the TM, ossicles, and perilymph in the cochlea (Van Camp, Margolis, Wilson, Creten, and Shanks, 1986). The mesenchyme in infants middle ear may add to the mass effect (Meyer, Jardine, and Deverson, 1997). This is completely in contrast to adults middle ear, which is a stiffness-dominant system at low frequency (Holte et al, 1991; Keefe and Levi, 1996). The TM, tendons and ligaments, the space between the mastoid and the middle ear cavity, and the viscosity of the perilymph and the mucous lining of the middle ear cavity constitute the stiffness component of the middle ear (Van Camp, Margolis, Wilson, Creten , and Shanks, 1986). Recently, Shahnaz (2008) have compared MFT and WBER findings between normal adults and normal-hearing neonates in the neonatal intensive care units (NICU), who passed the neonatal hearing screening test. The researcher found maximum absorption of the incident energy at narrower range of frequencies (1.2 2.7 kHz) in normal babies compared to adults (2.8 4.8 kHz) (Shahnaz, 2008; Shahnaz et al, 2008). This preliminary normative data from 49 neonatal ears reflects the potential diagnostic benefits of the WBER test in detecting middle ear effusion in neonates. Wideband energy reflectance in otosclerosis Although the main definitive diagnosis of Otosclerosis is during surgery, an accurate preoperative audiological diagnosis is very important indication for surgery. Still, pure-tone audiometry has its own limitations that prevent accurate diagnosis of otosclerosis. Also, standard 226 Hz tympanometry is usually within normal type A tympanogram in most otosclerotic patients (Jerger, Anthony, Jerger, and Mauldin, 1974). While multiple frequency tempanometry may be helpful in diagnosing otosclerosis, it adds little information to the diagnosis (Probst, 2007). On the other hand, the WBER responses in three ears of otosclerosis fell outside the 5th to 95th percentile of the normative data and presented a distinctive pattern for the disease (Feeney et al, 2003); which suggests that WEBR is a sensitive middle ear measure. In a recent study WBER was found to be helpful in distinguishing 28 otosclerotic ears from normal and/or other causes of conductive hearing loss. A significantly higher ER w as found in otosclerotic ears at frequency range of 0.4- 1 kHz as compared to normal ears. In the same study WBER was found to be more sensitive in diagnosing otosclerosis than the conventional 226 Hz tympanometry and the MFT (Shahnaz et al., 2009). Wideband energy reflectance in other middle ear pathology Hunter and colleagues (2008) found higher sensitivity of WBER in detecting otitis media in infants and children with cleft palate (Hunter, Bagger-Sjoback, and Lundberg, 2008). Feeney and colleagues in 2003 studied WBER at ambient pressure in 13 ears with different middle ear disorders and comparative normal. Different middle ear disorders were involved in this study included: four ears with OME, one ear with ossicular discontinuity, two ears with otosclerosis, two ears with hypermobile TM, two ears with perforated TM, and one participant with bilateral sensorineural hearing loss. The results suggested a distinctive WBE

Sunday, January 19, 2020

Proposal Data Base

Ladies and gentlemen, as you may be aware, our information system is outdated. We are having trouble keeping our customer information accurate and up to date. We have been using Microsoft Excel to keep this information to include transactions that we have made with our customers. It is difficult for us to look up customer information and are in need of an information system that is more efficient. Microsoft Access is the better choice. It will give us accurate and reliable information when we need it. Another plus for our business is cost. Microsoft Access is the less expensive alternative than the other information systems, like Oracle. Microsoft Access also has more trained consultants than any other information system, making it easier for us to get support in our growing business needs. Microsoft Access is compatible with most information systems like Microsoft Excel. It will be able to import all our existing information which will save us countless hours of manual input. Although Microsoft Access is a bit more difficult to navigate and work with than Microsoft Excel, with proper training this system will be far more efficient to our business. We will be able to look up the information we need with far better accuracy. Since our business is growing Microsoft Access will store our growing customer’s information, and can be accessed to view by simple commands as opposed to looking up information one by one. With all these new technologies available to us it is crucial that we keep up with these changing times. This business will also need to find a good transaction processing system. For the time being we can use PayPal. It is a secure way of making transactions with our customers. They, including ourselves, will have a peace of mind knowing that we have some type of protection. Since our business will also be dealing with not only customers we will be dealing with preferred venders and providers to bring together the best experience for our customers. Our business will need a great way to keep record of what we are charging for our service, what we spend on providing these services, and what are our profits. We will be able to create charts and see where our wasteful spending might be and correct those deficiencies, to make this business more profitable. In conclusion, our business will gain tremendous ground and be very efficient. This means we will be able to provide our customers with the services they need and expect from us. We will also become very profitable and will give us the means to expand.

Friday, January 10, 2020

Play Activity Assignment Essay

This assignment is called Play activity. It is deserving 30 % of the overall class of the faculty Early on Childhood Education. As portion of the assessment standard of this assignment I must finish a drama activity to a group o kids aged between 0-6 old ages. WORK PLACE I have been get downing to work in Creche X in Donnybrook country since two hebdomads ago ( as a full clip ) . I have been in a free test. so portion clip till they decided I can get down full clip. I work in Baby room. There are five kids at the minute. I love kids and I like being around them. I haven’t worked before with babes. so it was a challenge and a large duty for me and I was really happy for the opportunity given to me. Despite the fact I had no experience to work with babes. I learnt tonss of things in a short period of clip and I can state I still have to larn few more. It is a little but broad. but friendly and brilliantly foundling hospital. It is a full twenty-four hours care service from 7:30 boulder clay 6:00. They have a Baby room. Wobblers room. Toddler room and Montessori room. The Baby room has besides a fingerstall room with 4 beds. It is a lovely room plentifulness of playthings and books ( for babes ) . The foundling hospital has besides a changing room. an office. a kitchen and a big out-of-door garden. They provide breakfast and hot alimentary repasts. All of their staff ( six individuals ) are full trained and experienced. They are Garda vetted and First assistance trained. They use the Montessori and Highscope methods of drama and instruction. They have a unafraid entree. out-of-door safety surface. wheel chair accessible. day-to-day log kept for parents. When parents come to pick up their kids they must state a watchword or if they send person else to pick up their kid. they must name before and so to state a watchword every bit good. Duties * Sign the kids in and out * Keep daily record of each kid ( record book ) * Parents mark in and out * Changing diapers * Feeding kids * Playing with them ( sponge picture. manus print. activity gym. ball drama. drawing objects. mirror drama. face look. different sort of music. mussy drama. etc ) * Bring them to kip country * Verify so from tem to ten proceedingss * Write every twenty-four hours on a Care of Sheet the measure and the hours they had their bottles of milk. solids. how many clip diapers were changed. * Write down on the Cot Sheet that you verified the kids and they were safe at that minute * Answer the phone. * Hovering and mop every twenty-four hours the room * Fill out an accident study * Chat with parents about day’s activity * Medical consent and disposal signifier for medical specialties given to kids must be completed by the director. parent. staff and informant. * Take the temperature of kids that seem to be ill look intoing from 15 to 15 proceedingss and right down on the medical specialty book ; if the temperature is high we call the parents * Verify every forenoon and afternoon the temperature from icebox * Hover and wipe up all the foundling hospital one twenty-four hours a hebdomad ( when my bend comes ) PERSONAL PROFILE My name is Mihaela Serea. I’m from Romania and I came in Ireland in 2008. I have been get downing to work as a kid minder for two households. I took attention of a kid of four old ages old and one of three old ages old. The 2nd household merely moved in UK two months ago. so I decided to get down Fetac Level 5 in Childcare. In Romania I went to College for a period of 4 old ages Faculty of Letters. profile Romanian-English. During the college I completed the classs for the Department of Teaching in primary/secondary school. After the college I have done a maestro grade in Business Management for one twelvemonth and half. During my Master grade I had the chance to work in a kindergarten. I was afraid of taking attention of little kids. but it was a truly pleasant experience and I enjoyed it a batch. Some other classs completed: when I was in secondary school. I decided to make some classs within the country of computing machines. What I want to accomplish from this faculty Early on Childhood Education? It is a important period of kids at this age. so I want to research all the facets of a kid development. from safety and psychological science to physical. cognitive and emotional development. I want to assist kids to derive assurance in mundane undertakings. to guarantee that the drama is conforming to official wellness and safety criterions. It is a period when walking. speaking. vision of the universe and moral foundations are established. The early old ages of life are critical to the development of intelligence. personality and societal behaviour. I would wish to larn about kids demands and involvements. My alone merchandising points I enjoy learning. but in Rumanian linguistic communication because it will be easy to show myself. In English I loose myself. I forget the words. I don t know any longer what I want to state. it s hard. because in school we don’t communicate plenty. we merely learn to read. to compose. grammar. exercisings. When I was a kid I dreamed to be a instructor. All my narrative books have Markss on. I like painting. vocalizing. computing machines. I like to be informed. One twenty-four hours I believe I will hold my ain concern a foundling hospital. But first of all I need to work in a foundling hospital for more old ages to acquire more experience and to happen out everything I need to cognize approximately. I like kids really much. I will be a good director and I think it will be good money as good. if I provide a good service. Title of drama activity: Fall leaves Aim Autumn is a great clip to learn kids about foliages. I want to larn them through drama and geographic expedition of the nature and to acquire involved with it. Roll uping different foliages they learn different colourss. forms and constructions. Another purpose is to develop children’s creativeness by blending colourss. working in groups. Consultation with my supervisor When I take a group of kids out I have to be cognizant of their safety: planning. permission. supervising. conveyance. In my instance. I go into a park merely near by our location with a group of pre school kids. I spoke with my supervisor to give permission and a missive should be sent to all the parents/guardians of the kids. Co-operation with households is indispensable to guarantee the public assistance of the kids. The supervisor told me it s non necessary a conveyance. because it is merely two proceedingss off. We do non necessitate jammed repasts. merely some bottles of H2O. tissues. trim vesture. little first assistance kit. a charged Mobile phone and exigency contact Numberss. guaranting that the service’s insurance policy includes equal screen for excursions. I have to take attention of wellness. safety and hygiene of kids keeping a high criterion of attention which promotes the development of the kids. Children should be appropriately dressed for the excursion in fabrics which protect against the conditions. Children should non have on their best fabrics. Children’s vesture demands to let them freedom of motion so that they can take full advantage of all the chances offered on the excursion. I remembered to kids about route safety. Always we cross the route at safe points such as traffic visible radiations. I checked the topographic point in progress to be certain of the installations that are available and the country that may be a danger to kids. Benefits of my chosen subject: A survey of leaves/ fall opens up possibilities for larning in many content countries. Language Arts. Mathematics. Science. Social Studies. and Art all contribute to a unit on foliages. If there is entree to a park or resort area. the kids can travel on a foliage assemblage walk. When this isn’t possible. kids can be encouraged to garner foliages at place with their households and convey them in to the schoolroom. or instructors can supply the foliages. Leafs change colourss. normally from green to red. orange. xanthous and brown. Leafs can be found on trees. autumn to the land and we rake them. Children sort the foliages they collected by colour. size or type of foliage. Fall is a beautiful clip of twelvemonth. when the foliages change colour and autumn from the trees. Besides brushing them up and bagging them. see seting the fallen foliages to good usage. Children collect and turn them into leaf art. The motley foliages make beautiful trade undertakings. and the best portion is that they’re free. There are several types of trades you can make from foliages. The lone bound is your imaginativeness. Traveling out in the park they learn different types of animate beings. Besides kids learn about the season ‘’autumn’’ : season of the twelvemonth between summer and winter. enduring from the autumnal equinox to the winter solstice and from September to December ; period of adulthood verging on diminution. Five related subjects: 1. Leaf print 2. Hedge hogs 3. Colorss 4. Roll uping leaves 5. Autumn leaves Chosen activity: I have chosen an art activity to be completed with a group of 5 kids within a pre-school scene. Preparation: * I will speak with my supervisor in order to inform her about the background of the drama activity assignment * I will convey a photocopy of my program about this drama activity * During the meeting I ask her about some suggestions related to the drama activity and its educational content * I ask my supervisor if parents will give the permission to take the kids in the park * I will inquire my supervisor about a suited clip and location to finish the drama activity and what I may necessitate to acquire. * I wil seek to calculate out how long it may take to finish this activity * I will make a checklist in order to guarantee that all indispensable supplies are present during the drama * Equipment needed to finish the accomplishments presentation will be: baskets to roll up the foliages. gum. white documents. little and large paintbrushes. H2O based pigments. paper plates. paper tissues. wet rubs. and aprons. The pigment used will be non toxic. Execution: First of all the activity will be safe for the kids to set about. The park was at 5 proceedingss walking off from our location and it was a safe country. I gave them baskets to roll up the foliages from the park We spent 2 hours in the nature Wash hands Gather stuffs utilizing the checklist as a usher Set out an country permitted by the supervisor Put on the aprons on each kid I give to each kid a pigment coppices and paper home bases I showed them how to do the operation They cleaned up the muss Evaluation: As portion of my appraisal for the FETAC faculty: Early Childhood Education. I must finish one drama activity within a work topographic point puting. I tried to follow measure by step the program in order to finish the Play Activity ‘’Autumn leaves’’ . I spent about two hours in the park with kids. and so we came back. 1. How the accomplishments presentation went from my personal point of view 1. In my sentiment everything went really good and I was truly happy that I succeeded to finish it. The kids helped me a batch because they followed my verbal instructions. Before we have gone to the park. I gave them wood baskets to roll up the foliages. I provided all the stuffs they needed to cover with for publishing foliages on the documents. First of all I showed them how to make it. I took one of my ain foliages. I painted it and I put the painted side on the sheet of paper and gently press it with my custodies. After few seconds. I lifted the foliage. They could take small/big pigment coppices and colourss to utilize. I could see they tried to do the operation really good precisely as I showed it to them. TC1 and TC3 showed a large concentration. Despite of the fact that CT2 wanted to work on his ain. he mixed the colourss really nice. 2. How the accomplishments went presentation went from the child’s point of view The Play Activity ended really good. all kids have been happy about their creative activities. I put on their creative activities their names and I hanged them on a wire. They applauded/clapped their custodies and had large smilings on their faces. They showed a batch of concentration when they started to paint. 3. The last portion of the rating is really the development of kids through this drama activity as followers: P. I. L. E. S Physical Development: This was developed when all the kids collected foliages from the land and when they printed the foliages on the documents. In the park they collected foliages utilizing their fingers ( all right motor accomplishments ) . They moved from a topographic point to another. jumping and running about developing their gross motor accomplishments. ( Large musculuss: legs. organic structure motions ) . They held the paintbrushes ( all right motor accomplishments ) to publish the foliages. Intellectual: They counted how many leaves they had at the terminal and they sorted the foliages based on colourss and sizes ( Logical/math ) . They compared their foliages to see who has the largest 1 ( Concentration ) . Through art they developed their creativeness and look of their art when they put different colourss of foliages on documents. Children love to happen interesting molded foliages. T. C 4 remembered some names of the trees they learned in the schoolroom ( memory ) . T. C 1 pretended he is the kid of the jungle. Mowgly ( imaginativeness ) . T. C3 stick two documents side by side to do a bigger montage of foliages printed and T. C4 mixed the colourss of the foliages on the paper. ( creativeness ) . TC4 pretended he is a coney in the wood. so he started to leap like a coney. ( imaginativeness ) . Language: This was developed when kids understood my verbal instructions related to foliages ( roll uping them. numbering them. do comparings. painting the foliages so stick them for few seconds on the documents. etc ) . They learned new words related to and animate beings trees like maple. oak. squirrels. etc Emotional: This was developed when T. C1 expressed his felicity about detecting he found the largest foliage. T. C2 started to sing a vocal we have learned in the category. T. C4 started to shout because he falls down on the land. TC3 was angry because TC1 pushed him on a side merely to take his foliage he found on the land. They developed feelings associated with winning and losing. Social: This was developed when I brought them together in the park. in the nature. T. C1 was playing with the others. T. C3 collected foliages with T. C4. ( team work. the ability to work in groups. interaction with the others ) . When we were in the schoolroom I put them to work in braces of two. ( they learnt to portion the equipment. be patient. clean up the muss ) . Howard Gardner Kinesthetic: CT4 leaping like a coney. so he developed his gross musculuss ( legs ) . They played together. running. CT3 is really good at trade. he was making a great occupation lodging two documents side by side. and doing a bigger montage of different colourss. forms of foliage printed. Naturalist: CT2 was first-class at acknowledging the squirrels. They enjoyed being in nature. researching the nature. roll uping foliages. CT1 recognized some flowers. Interpersonal: CT3 seem to be a a natural leader enjoy learning the others how to paint the foliage and so to lodge them on the paper. I noticed CT3 is a closed friend to CT4. Intrapersonal: When I put them to work in groups of two. CT2 replied to me that he prefers working entirely. He showed a strong sense of independency in the park every bit good roll uping the foliages on his ain. ( He does a great occupation on his ain ) . Recommendations for alteration: I propose for the following clip when we go into a trip. we should take a larger topographic point with more attractive/educational musca volitanss for kids to see and we should take more kids and more staff. It will be more merriment. Impact on kids: Children enjoyed traveling out researching the natures. roll uping the foliages. They deal with forms. colourss. how they look combined. They loved to utilize different colourss to paint the foliages and they seemed really partisans about their work. At the terminal at the undertaking they were proud of their work. They learned to work in groups. Painting gives them the ability to portion their equipment. to clean up their muss. They learned to be patient. they learned new words. Personal acquisition: * I learned to finish a drama activity in a pre-school scene * I learnt to use theory to pattern * I improved to pass on with my supervisor and ask for advice sing my program activity.

Thursday, January 2, 2020

Modern Technology, the Unseen Dangers Essay - 1514 Words

As time goes on, the world around us continues to change even more rapidly than it already has. All the time new gadgets and gizmos continue to be introduced to the market to satisfy the needs of the consumers. Social networking sites such as Facebook, Myspace, and Twitter allow people from all over the world to be connected. With the help of these social networking sites and cell phones people have become more easily accessible in the previous years than ever before. At first glance these modern technologies appear to be nothing but helpful conveniences that society has become accustomed to having , but as technology advances, our privacy continues to decrease without most people even realizing it. Cell Phones, everyone knows what a†¦show more content†¦This all seems like something you would find in a science fiction novel, but the possibilities of such things are happening right before our very eyes. One example of technology getting the power to be able to locate you wherever you are is participatory sensing, â€Å"participatory sensing is research that uses mobile phones to collect data for personal or social projects† (Shilton, pg 52). There are many of these research studies going on but one in particular is currently under development at UCLA’s Center for Embedded Networked Sensing it’s called the Personal Environmental Impact Report (PEIR). You might be wondering how PEIR and other participatory sensing projects could be putting your privacy in danger, well let me explain how the PIER project works. According to the PIER website (http://peir.cens.ucla.edu/) the participants in the PIER study walk around going about their normal day for weeks at a time with an application on their cell phones that calculates their exposure to air pollution and carbon footprints and by referencing GPS and cell towers, the phones upload participants’ locations every few seconds (Shilton, pg 52). This project is meant to help scientists in Los Angeles’s pinpoint where air pollution is the worst so that it can be reported on the news and so that special attention can be given to these areas. This information is uploaded to the Southern California weather database so that it can be reviewed but how can weShow MoreRelatedAn Examination of the Modernization in the American Society in Marianne Wiggins ´ Evidence of Things Unseen1198 Words   |  5 PagesThe novel Evidence of Things Unseen by Marianne Wiggins identifies several ways in which the American Society modernized during the interwar period, the time period between World War 1 and World War 2. To be considered modern a country had to become industrialized. Industrialism is a way of life that encompasses profound economic, social, political, and cultural changes. (Modernization) America made three profound social changes which modernized the nation. The American government trie d to improveRead MoreCell Phone Safety : The Most Cherished Work Of Mine1520 Words   |  7 Pagesit was an awesome subject to tackle, and I hope this paper can help people think twice about cell phone safety. Unseen Dangers: The Reality of Cell Phones The Industrial Revolution marked the beginning of modern technology, creating fruitful moments in history that paved the groundwork for the Information Age. The advancement of computer chip technology allowed us to create the modern day cell phones, revolutionizing the concept of communication. Today our lives depend on these mobile phones, whichRead MoreGlobal Warming And The Unsustainable Views Of Achievement1227 Words   |  5 Pagesworry until late, when man realized just how much power they have over the wellbeing of the planet. Global warming and the unsustainable views of achievement has led to an unseen conflict of modern day man against an unseen, yet dangerous ticking time bomb. 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Wednesday, December 25, 2019

The Effects Of Teen Pregnancy On Teens - 978 Words

It takes a village to raise a child, or at least it was once believed to. It seems each year parents are getting younger in age, and the birth rate is rising higher. Mississippi has the highest birth rates in teen pregnancy, and has held this title for the past few years. This problem has had such a rise to fame because this is a problem that can be prevented. Parents and communities should take action to help lower the teen pregnancy birth rate in Mississippi. Since the birth rate in teens is so high that means there is more need of government assistance. This becomes such a problem in states because with more government assistance come more money, and in states like Mississippi, who is ranked as one of the poorest states in America, this falls back on everyone. Even though the birth rate has gotten out of control, teen pregnancy is 100% preventable. With the right knowledge and explanations this problem could be incredibly reduced. Teen pregnancy becomes an even larger problem beca use not only does it affect the families involved, but it affects the economy. According to Newswire PR, â€Å"Mississippi has seen a 36% decline in the teen birth rate between 1991 and 2010.† (PR). Also it has been said that teen pregnancy could also cause higher rates with incarceration and child welfare, which are the main concerns from the government (PR). For the past few years many have tried to come up with solutions for teen pregnancy rates. One that comes across the board for years isShow MoreRelatedTeen Pregnancy And Its Effects1732 Words   |  7 PagesTeen pregnancy and resulting births present/cause many (related to social pressure, how people act toward each other, etc.) challenges, and as a result require the total (of everything or everyone) efforts of many to provide solutions. 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Both the mother and the father have responsibility, but the mother has to do more, like work toRead MoreCause and Effect of Teen Pregnancy1043 Words   |  4 PagesCause and effect of teen pregnancy Teenagers suffering health problems is high Many teenagers will try to hide the pregnancy from their parents and teachers, in doing this they do not get the initial medical attention required during the first months of pregnancy. It is estimated that 33% of teenage pregnancy fail to receive necessary prenatal care. The lack of prenatal care leads to increased risk of anemia, miscarriage, and high blood pressure to the teenager. Many teenagers will hide their

Tuesday, December 17, 2019

Retail Review - 6683 Words

Chapter 1 ANSWERS TO DISCUSSION QUESTIONS AND PROBLEMS What is your favorite retailer? Why do you like this retailer? What would a competitive retailer have to do to get your patronage? Students may choose an example from a wide variety of retailers. Answers will likely range from national chains including but not limited to K-Mart, The Gap, Bloomingdales, McDonalds, The Sports Authority, Starbucks, JC Penney, to online retailers like Amazon.com and eBay to favorite local shops and hangouts. Whatever selection is made, ask students to concentrate on the specific aspects of retail strategy, such as: (1) intended target market of the retailer; (2) nature of merchandise and services and the specific consumer needs sought to be†¦show more content†¦This discussion will illustrate that intertype competition for 7-Eleven may come from a number of retailers offering similar merchandise through different formats, such as supermarkets, fast food restaurants or discount stores. How does Walmart contribute and detract from the communities in which it operates stores? Students may argue either in favor of or against the large discount stores, such as Wal-Mart. The arguments against may include: (1) smaller family-owned firms may not be able to compete on the basis of price with Wal-Mart and hence would have to close down, resulting in loss of entrepreneurial opportunities within the community; (2) the personal service of a Mom-and-Pop store is now replaced by an impersonal cash register clerk and very few employees offering information and service within the store; and, (3) over a period of time, there may be no competition for the larger store, which may begin to charge higher prices, from a monopoly position. On the other hand, the arguments in favor include: (1) greater product assortment and choice for the consumer at lower prices; (2) one-stop shopping convenience for the consumer, freeing up the consumers time for other productive and leisure activities; (3) immediate increase in employment at various levels of the local, large store organization; and, (4) greater opportunities at the supplyShow MoreRelatedLiterature Review-Fdi in Retail1349 Words   |  6 PagesRETAIL MARKETING PROJECT INTERIM REPORT LITERATURE REVIEW AN EMPIRICAL STUDY OF THE GROWTH PROSPECTS AND PROFITABILITY OF FDI IN RETAIL SEGMENTS OF INDIA Submitted to: Prof. Sapna Parashar Date: 23-07-2008 Submitted by: Arnab Sinha 071108 INDEX INDEX 2 CONCEPTUAL ANALYSIS 3 Summary of Retail Market in India and FDI in Indian Retail 3 Read MoreQuality Means Meeting Customers ( Agreed ) Requirements, Formal And Informal, At Lowest Cost1343 Words   |  6 Pagesrelationship-based marketing approach and its value for the functional elements of service quality, such as emotional intelligence. 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Monday, December 9, 2019

Property Law Law of Intellectual Property

Question: Discuss about the Essay for Property Law for Law of Intellectual Property? Answer: i). Trademarks are considered to be words, symbols or even devices that are made use of to identify goods that are manufactured or distributed so as to distinguish one product from another. A service mark is also identified as a trademark for identifying different services. For example, if looked into the field of computer applications, the hardware as well as the software is classified as products while repair, installation and instructions are called services. Trademarks thus take into account both of these aspects and are also often synonymous with brand. Other the name, trademarks can also include recognizable aspects such as sounds, like the three note signature signoff shown in the NBC network, colors such as pink which is used for home insulation, packaging as is seen in Tiffany Wrappings. Thus trademarks can be categorized as the signs or symbols that are used in the due course of the trade for the purpose of being able to identify the origin of the services or the gods that are being made available to the consumers[1]. The most integral part of the consumer society is is to ensure that the customers are able to distinguish the products that are being made available to them from the other competitors that are present in the market. it further helps a consumer to come back to a product that they have found satisfactory and to let go of one that they have not found to their liking. There are two basic steps to safeguarding a trademark, and they include registering the trademark or by an action in tort for passing off. When it comes to registered trademarks, the basic criteria for protection include the presence of graphical representations that would enable the consumer from distinguishing one product from another the undertaking of another. Registration is important since it gives the individual registering their trademark, a right to prevent others from making use of their trademarks as stated in the legislation in Trade Marks Act 1994[2]. As per the given scenario, the question is to see if the name, "Newcastle Brand" can be registered for selling coal. However, the name is already a well established unregistered mark recognised as a leader in it field of quality low emission coal. Now the question here is because the name s unregistered as a trademark, can it be utilized by someone else who wants to sell similar products? In most countries, well known trade and service marks enjoys a lot of protection against reproduction, direct imitations or even translation that may create confusion in the mind of the public regarding the originator. Well known marks are protected despite their registered ro unregistered nature in respect to goods and services which are either identical, or similar to for which the brand name or the trade name has gained reputation. Some countries even extend the protection for dissimilar goods in case of well known marks, Thus to reach a common ground the WIPO joint recommendation on the protecti on of well known marks are followed[3]. Thus it may be stated that Newcastle brand may not be used for selling coal since the name is already well established and renowned in the field of low emission coal. This is also the right step to be taken to stop reverse confusion wherein. ii) For a valid trademark. A sign needs to have the capacity to convey information. This is followed by necessary aspects such as precision, self-containment, clarity, objectivity and durability for the competitors as well as the registrar to know the areas that have been covered, the necessity here is to make a mark graphically which is very difficult when it comes to smells. The very first application for Olfactory marks that was brought about after the TMS 1994 was enforced and which remained unsuccessful was the case of registering the fragrance, Chanel No5 as an olfactory mark. The reason for the failure of the application was based upon Article 7(1)(e) of CMTR which requires that to be registered as a trademark, shapes should not have the power to provide value to the goods in themselves. Since in case of fragrances, the primary purpose of the function is to emit the fragrance the smell of the perfume becomes the good in itself and thus it cannot function as its trademark[4]. I n the case of Sieckmann v German Patent and Trademark Office, the scenario revolved around a methyl cinnamate scent that was described as balsamically fruity with a slight hint of cinnamon[5]. The European Court of Justice (ECJ) decide to uphold the decision of the German national court and refused registration of the trademark of the described scent because the EJC found that the definition of said trademark in the directive was not enough to be termed exhaustive along with the fact that to describe an odor in words would be imbued with subjectivity. This could be interpreted completely differently by different individuals[6]. Moreover describing the chemical formula of a fragrance does not in itself describe the fragrance. Why does the ECJ place the qualification that a trademark must be spoken to graphically and clearly to constitute an enlisted trademark? In single word the answer is "certainty". A Trade Mark Registration is a restraining infrastructure right, an amazingly solid legal weapon, giving the holder the restrictive right to utilize that trademark or to keep its utilization and the utilization of similar trademarks. A viewer of the Register, usually a potential competitor, must have the capacity to decide in a clear and certain way what the enrolled trademark speaks to. A smell can be contrasted to a tune, which can be demonstrated graphically as a musical score. Although the ECJ held out the likelihood that anything can act as a trademark including a smell, given that a smell is near difficult to depict in a clear and compact manner with present innovation, the likelihood of registering a smell would appear to be discounted. Until innovation has advanced to "smell a trade mark out", intrigued organizations may have to be satisfied with registering the words, shapes, musical tunes and logos under which they market their items and services[7]. Thus keeping in mind the above discussion, it may be stated that the smell of "Amour perfume", which is d escribed by experts as "Lavender with a hint of spice", cannot, as a scent, be registered as a trademark. iii) A trade name is the name of a corporation, partnership, or other element or organization and symbolizes the reputation and personality of that element rather than its particular goods or services. Security of trademarks and trade names are interwoven. In this way, utilization of a party's name as a identifying mark on its goods or services might constitute trade name encroachment, and the converse could be valid also. Incorporation under state law or reservation of a corporate name or recording as an invented name does not make rights that seize a prior trademark client and government registrant of a trademark. A name or image that serves as a trademark might likewise be utilized as the trade name or corporate name or a portion thereof to recognize the matter of the proprietor of the imprint[8]. A trade name is comparable to a trademark or administration check yet symbolizes the reputation of the business substance rather than particularly distinguishing its goods or services. F or instance, Coca Cola is a trademark while "The Coca Cola Company" is a trade name and corporate name. It is important under the invented name statutes of numerous states to record a name under which a substance works together if that name varies from the legitimate name of the business. There are certain rules that need to be followed when it comes to naming a new organization and registering the same[9]. For example, the chosen name cannot be the same as another registered company. Nor can it be too similar to another company under the same domain. The name may not use sensitive expression unless it has prior permission. Or suggest a connection with government or even local authorities, or be offensive. Most importantly, the business name in some form should be able to provide some idea regarding the nature of the business that it represents[10]. When it comes to the given question of whether or not client inform is an apt name for a software package which automatically texts cli ents of solicitors and accountants with progress details of their cases, it may be said that the name does in a way depict an understanding of the fact that the product or the service since client inform gives the users an understanding of the fact that the software package will be utilized to provide them with some information, and in this case these are automatic texts to the clients of the solicitors regarding the details of the case. Hence as long as any other legal firm or known organization, product or service has already utilized or registered the name, the chances of securing a registration for this name remains clear and high. iv) These relative grounds for refusal of a trademark are present under the section 5 of the Trademarks Act 1994. This relative ground for refusal tends to occur when the mark that is being considered for the undertaking is also being used or has a similar one in use. This particular law can be subdivided and is applied when either the sign in question has to be identical to an earlier sign and here the goods and services are also identical, or the sign remains similar to an earlier sign and the goods and services are similar. For identical signs for idential goods and services, the law in the UK under Section 5(1) of the Trade Marks Act 1994 states that the wording makes it clear this procurement is entirely for circumstances where the sign being utilized is indistinguishable and the goods or services that are being sold under the sign are likewise indistinguishable[11]. The European Court of Justice holds that the test for indistinguishable signs requires that the sign imitates all components of the registered trade mark with no adjustment or expansion. A caveat to this is if the sign just contain inconsequential contrasts it will in any case consider indistinguishable[12] For similar goods and services, then Section 5(2)a of the Trade Marks Act 1994 might be relevant. This holds if the goods or services are comparable then there might in any case be reason for refusal. While evaluating the goods or services being referred to the category of goods is important just like the normal customer of those goods or services. Factors mulled over include: the nature of the goods or administration; the customers; how the goods or services are to be utilized and whether or not the goods or services contend with the ones sold under the registered trade mark[13]. When in doubt if the goods or services are sold in the same market as those sold under the registered trade mark they will be considered for the comparative goods[14]. While naming alcoholic beverages, there are five very important rules that need to be kept in mind. Firstly, even though it is not a rule per se, yet it is considered that all alcoholic beverages are related. If the mark or the name of the product describes any possible thing about the product then a refusal to register the same is to be expected. The name or the mark should not have any foreign equivalents or clash with foreign registered marks, or names, translations or similar depictions. Lastly, no two marks can connote the same commercial impression[15]. Skullcracker beer is already present in the market and is a registered company that sells beer and has a cracked skull as a logo[16]. Similarly, Vodquila and Absinthe are also brands that depict the image of the skills with their brands and their bottles respectively. Also the flaming skull logo belongs to the motorcycle riding club[17]. This would bring about infringement of trademark under IP law as per section 5(1) and 5(2) respectively, especially since Hells Angels are a renowned brand and there have already been lawsuits filed for others trying to use the flaming skull for a trademarked logo. However since the name Gearhead does not hold any resemblance to alcohol or alcoholic effects whatsoever, it might pass the chances of clearing registration. Bibliography Alcoholic Beverages Law, 'Five Important Trademark Lessons The Beverages Trade Learned In 2014 - Alcoholic Beverages Law' (2015) https://www.alcoholicbeverageslawblog.com/2015/01/articles/alcohol-and-liquor/five-important-trademark-lessons-the-beverages-trade-learned-in-2014/ accessed 25 February 2016 Alexander M and Marino C,Trademark Questions And Answers(Kilipatrick Stockton LLP 2015) Annand R and Norman H,Blackstone's Guide To The Trade Marks Act 1994(Blackstone Press 1994) Bainbridge D and Howell C,Intellectual Property Law(9th edn, Pearson Longman 2012) Bently L and Sherman B,Intellectual Property Law(Oxford University Press 2001) Buckworths.com, 'All You Need To Know About Trademarks | Buckworths' (2016) https://www.buckworths.com/all-you-need-to-know-about-trademarks/ accessed 25 February 2016 Davis J,Intellectual Property Law(Oxford University Press 2008) Denoncourt J,Intellectual Property Law(Routledge 2010) Denoncourt J,Intellectual Property Law(New York, NY 2012) Edenborough M,Intellectual Property Law(Cavendish Pub 1995) Factor M, 'Innovation, Intellectual Property, And Economic Growth' (2011) 6 Journal of Intellectual Property Law Practice Groom J,UK Trade Marks Act 1994(Longman 1994) Hart T, Fazzani L and Clark S,Intellectual Property Law(Palgrave Macmillan 2006) Holyoak J and Torremans P,Intellectual Property Law(Butterworths 1995) Inbrief.co.uk, 'Trade Marks Relative Grounds For Refusal' (2016) https://www.inbrief.co.uk/intellectual-property/trade-marks-relative-grounds-for-refusal.htm accessed 25 February 2016 Isaac B, 'Merchandising Intellectual Property' (2008) 3 Journal of Intellectual Property Law Practice Isaacs N,The Trade Marks Act 1994(University of Exeter 1997) Johnson P, 'Federalism And Localisation In Intellectual Property Law-Making' (2014) 9 Journal of Intellectual Property Law Practice Justia Trademarks, 'Skullcracker Beer Just Wait Until The Morning!' (2013) https://trademarks.justia.com/854/81/skullcracker-beer-just-wait-until-the-morning-85481096.html accessed 25 February 2016 Kitchin D, Mellor J and Jacob R,Trade Marks Act 1994(Sweet Maxwell 1995) Marett P,Intellectual Property Law(Sweet Maxwell 1996) Morcom C, Roughton A and Graham J,The Modern Law Of Trade Marks(Butterworths 1999) Morcom C,A Guide To The Trade Marks Act 1994(Butterworths 1994) Neethu R, 'Braiding Intellectual Property Law With Human Rights' (2014) 9 Journal of Intellectual Property Law Practice Norman H,Intellectual Property Law(Oxford University Press 2011) Novagraaf.com, 'Law-Abiding Outlaws: The Hells Angels Approach To Trademark Rights' (2016) https://www.novagraaf.com/en/news?newspath=/NewsItems/en/law-abiding-outlaws-hells-angels-trademark-rights accessed 25 February 2016 Spiers D,Intellectual Property Law(Dundee University Press 2009) Stim R,Patent, Copyright Trademark(Nolo 2010) Wilson L,The Pocket Legal Companion To Trademark(Constable Robinson 2012) Wipo.int, 'Well-Known Marks' (2014) https://www.wipo.int/sme/en/ip_business/marks/well_known_marks.htm accessed 25 February 2016 [1] Miles. 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[12] John Groom,UK Trade Marks Act 1994(Longman 1994). [13] Ruth Annand and Helen E Norman,Blackstone's Guide To The Trade Marks Act 1994(Blackstone Press 1994). [14] Jennifer Davis,Intellectual Property Law(Oxford University Press 2008). [15] Alcoholic Beverages Law, 'Five Important Trademark Lessons The Beverages Trade Learned In 2014 - Alcoholic Beverages Law' (2015) https://www.alcoholicbeverageslawblog.com/2015/01/articles/alcohol-and-liquor/five-important-trademark-lessons-the-beverages-trade-learned-in-2014/ accessed 25 February 2016. [16] Justia Trademarks, 'Skullcracker Beer Just Wait Until The Morning!' (2013) https://trademarks.justia.com/854/81/skullcracker-beer-just-wait-until-the-morning-85481096.html accessed 25 February 2016. [17] Novagraaf.com, 'Law-Abiding Outlaws: The Hells Angels Approach To Trademark Rights' (2016) https://www.novagraaf.com/en/news?newspath=/NewsItems/en/law-abiding-outlaws-hells-angels-trademark-rights accessed 25 February 2016.